Agency Group Holdings trading as Sentius - Liquidation

Agency Group Holdings trading as Sentius, a Melbourne-based digital marketing and media agency, entered liquidation on 8 August, with Joshua May of BRI Ferrier appointed liquidator.

The company was founded 20 years ago with the establishment of Sage Strategy Services—a Melbourne-based management consultancy specialising in business and marketing strategy, plan development and consultancy services. Sentius was then established in 2015 to provide combined marketing strategy, marketing services and digital solutions, in effect creating a full service ‘consulting agency’ model.

In 2022, Sentius acquired Sydney-based digital agency SEO Shark as part of an ambitious growth strategy.

The reasons behind the liquidation have not yet been revealed, but unsecured creditors are owed more than $4 million, including the ATO, which is owed about $1.5 million.