Click Frenzy, Power Retail enter liquidation

Australian e-commerce platform Click Frenzy Pty Ltd and digital retail publisher Power Retail Pty Ltd entered liquidation on 30–31 March 2026, following shareholder resolutions to wind up both companies. Frank Lo Pilato and Adam Cormack of RSM Australia were appointed as joint liquidators.

The appointments follow mounting financial pressure across the businesses, which operate under the Global Marketplace group and together generate approximately $7 million in annual revenue. A secured creditor has also moved to enforce its position, appointing receivers Chris Johnson and Andrew McCabe of Wexted Advisors, who are continuing to trade the businesses while pursuing an accelerated sale process.

Founded in 2012, Click Frenzy positioned itself as Australia’s answer to major international online sales events such as Cyber Monday, aggregating limited-time promotions from hundreds of retailers and directing traffic to third-party merchant sites. The model, which relied heavily on periodic high-intensity sales campaigns, delivered consistent engagement but exposed the business to volatility tied to event performance and broader market conditions.

That exposure appears to have crystallised in recent weeks following a travel-focused promotional event, where revenue was adversely affected by geopolitical disruption linked to the Iran conflict, undermining cash flow at a critical juncture. The resulting liquidity strain prompted directors to move to wind up the companies, with insolvency practitioners subsequently appointed.

Power Retail, which operates as a media and insights platform for the e-commerce sector, was similarly impacted as part of the same corporate group.

Receivers are now conducting a dual-track process to stabilise operations and solicit buyer interest, with non-binding offers sought on an expedited timeline. Approximately 19 employees across both businesses are affected, with prospective purchasers encouraged to retain staff to preserve operational continuity and institutional knowledge.

Despite the insolvency, consumer transactions processed through Click Frenzy remain unaffected, as purchases are completed directly with participating retailers rather than through the platform itself.