Great Wrap enters voluntary administration amid $39 million debt

Sustainable packaging manufacturer Plantabl Packaging Pty Ltd, trading as Great Wrap, has entered voluntary administration, with Shane Cremin and Brent Morgan of Rodgers Reidy appointed as administrators on 17 September 2025.

Founded in 2019 by Jordy and Julia Kay, Great Wrap produced compostable cling and pallet wrap made from food waste and plant-based polymers, positioning itself as an alternative to petroleum-based plastics. The Melbourne-based company gained early traction following its 2020 consumer launch but struggled to sustain momentum as competitors pivoted toward recycled-content plastics rather than compostable alternatives.

The administrators said the company’s manufacturing plant had been built for demand forecasts that did not eventuate, leaving Great Wrap with debts of approximately $39 million, including $8.5 million to secured creditor De Lage Landen, $2.5 million to unrelated unsecured creditors, and $28 million to related parties. Operations at the Tullamarine facility have ceased, and all five staff have been made redundant.

Co-founder Jordy Kay said he would assist the administrators in selling plant and equipment and “do [his] best to have all creditors repaid in full.” A second creditors’ meeting is scheduled for 21 October 2025, with liquidation considered the likely outcome.