Celebrity-backed Hustle Boxing enters administration

Hustle Boxing Pty Ltd, a premium boutique fitness operator with studios in Sydney and Brisbane, has entered voluntary administration, marking the latest insolvency in Australia’s discretionary fitness sector.

Duncan Clubb and Andrew Sallway of BDO were appointed to Hustle Boxing and two related entities on 8 December. The administrators have assumed control of the business and are assessing options to preserve value, including a potential sale or recapitalisation, while determining whether trading can continue during the review period.

Founded in 2019, Hustle Boxing positioned itself as a high-end boxing and conditioning concept, offering drop-in classes and multi-session packages from inner-city locations in Potts Point and Newtown in Sydney, as well as Fortitude Valley in Brisbane. The brand expanded rapidly following its launch and attracted a roster of high-profile investors and ambassadors, contributing to strong early visibility and premium pricing.

BDO has indicated that the business encountered a series of unexpected disruptions that adversely affected performance, compounding cost pressures associated with operating multiple boutique studios under long-term commercial leases. The administrators are now examining the group’s cash flow, lease obligations, and funding position, alongside interest from potential purchasers or investors.