Cue’s collapse offers lessons for Australia’s fashion sector

Carol Tan, associate professor at RMIT, says the collapse of Cue Clothing and Veronika Maine reflects broader pressures facing Australian fashion retailers, including high fixed costs, cautious discretionary spending and a polarising market that is squeezing mid-market brands, while stressing that heritage labels can still succeed if they sharpen their positioning, control overheads and adapt their store and digital strategies.

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