Infamous Swim makes a splash after bouncing back from voluntary administration

Gemma Crowe, the founder of mummy-and-me swimwear brand Infamous Swim, has confirmed that the label has been restructured and is now operating in a new company structure with new directors after entering voluntary administration in February 2024. Crowe cautioned fellow business owners to be careful with taking on short-term business loans, particularly from tier-two lenders or revenue share lenders. For Infamous Swim, “a short-term loan turned into a long-term loan and threw off our cash flow”, said Crowe.

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