MediaMath Australia Pty Ltd - Liquidation

MediaMath Australia Pty Ltd, the Australian subsidiary of US-based media buying platform Mediamath, was placed in liquidation on 24 July. Founded in 2007, the company has raised over $600 million and grew to a global operation with over 750 employees around the world and more than 5,500 active advertisers on its platform. Despite this, the company has struggled to achieve the scale needed to be cash-flow positive in a highly competitive and low margin field. On 30 June, the company filed for US Chapter 11 bankruptcy. Ross Blakeley and Paul Harlond of FTI Consulting were subsequently appointed joint liquidators in Australia.