Putting an Iconic Australian Dessert and Bakery Brand Back on the Menu

Vaughan Strawbridge, Joseph Hansell, Kathryn Evans and Ben Hamilton of FTI Consulting explain how they successfully revitalised an iconic Australian dessert bakery brand by implementing strategic operational improvements, strengthening financial controls, and optimising the supply chain, leading to a significant turnaround that put the brand back on the menu and restored its market position.

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