Reacon Australia and Mail Marketing Works (trading as MMW 3D, MMW 3 Degrees and MMW Healthcare) - Voluntary Administration

Reacon Australia and Mail Marketing Works (trading as MMW 3D, MMW 3 Degrees and MMW Healthcare), Sydney-based print and direct marketing businesses, entered voluntary administration on 8 April, with Andrew Blundell and Simon Cathro of Cathro & Partners appointed administrators.

While the companies have not commented on the reasons for the administration, Reacon itself purchased Mail Marketing Works out of administration in 2023. Following the announcement of this most recent administration of both entities, Sydney-based Westman Printing purchased their parent company, Reacon Group.

Westman has reportedly been a supplier to Reacon for several years, and purchased the parent company in order to restructure the two companies in administration through a DOCA “to clean up legacy issues”. Westman said its intention is to retain the majority of the workforce under its leadership. Until then, the companies are continuing to operate as usual while in administration.